Today, Didi Chuxing, startups are dominating the market share in China itinerary, have voiced announced $ 1 billion investment from Apple.
"We believe we will benefit each other, product, technology and on many different levels," chairman Jean Liu of Didi said. According to Ms. Liu, this deal happen quickly "like lightning" in less than a month: Didi only Chuxing first meeting with Apple representatives from 20/4.
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What makes this deal so special is 2 important information: the financial report is very close to the start of the meeting Didi, Apple admits iPhone sales in the first quarter of 2016 decreased by 10 million compared the same period in 2015, while the Chinese market is the biggest sinner to decline to 26%. Worse, only a few days earlier, the Chinese government banned the service for 2 iBooks and Apple's iTunes.
The first meaning of the $ 1 billion investment in Didi Chuxing (former name is Didi Kuaidi) is shown clearly in the current difficult situation: the amount of $ 1 billion will improve Apple's position in the market Chinese schools. When a market share of up to 83% on a market segment will certainly be people here (and worldwide) favored, Didi Chuxing sooner or later will become a tech giant. Apple now has a stake in control in this emerging giant.
If Apple were to pour money into a company's core technology, the Chinese government nor there is no reason to not "excuse" a little with Tim Cook. When asked about this issue, Chairman Liu said: "The Chinese legislators are increasingly open hours. There is a good basis to say that we can help each other in many ways. "
And Chinese users will probably continue to favor Apple. You have no reason to not favor a foreign company has poured money into local companies emerging at all. Remember that Apple is almost monopolize the premium segment in China, despite strong efforts from Huawei and Xiaomi. $ 1 billion investment in Chuxing Didi will help Apple become more image in the eyes of the fans slick here.
by Jillur Rahman
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